Task 4 - Know about employment opportunities and job roles within the media sector

There are 12 job roles within the radio industry of the media, these are:

• Broadcast Assistant
• Radio Presenter
• Reporter
• Radio Producer
• Radio Traffic Manager
• Station Manager
• Sales Executive
• Marketing Executive
• Programme Controller
• Radio News Editor
• Broadcast Journalist
• Commercials Producer

Each of these jobs has a role which all link in together to make one successful radio station. Below I will be telling you more about each role and what it entails.

BROADCAST ASSISTANT
A Broadcast Assistants job is to offer practical support to the radio producers and the presenters. They undertake many administrative tasks, all to ensure that the radio programme runs smoothly, both live and recorded, and they can also help with research, planning and production. In the BBC the majority of Radio Broadcast Assistants are members of a small team, although some are part of much larger programme units. They are mainly based in offices and recording studios, but may also work on location assisting with the production of outside broadcasts.
Overall, a Broadcast Assistant is multi-skilled in the job that they do, because they have to look after the whole station, especially the people within the office that they are working at during the time of a show and if anything goes wrong they must be there to help assist and sort out the situation by helping the presenters and the producers and so must know what each of these people do in their roles in order to correct the problem.

RADIO PRESENTER
Radio presenters are the voice for the station they work for. They set the tone and feel of a show, depending on what genre station they are based on and what time of day it is. During the night, for example, their voices may be soft and mellow, due to the fact that the night is a relaxing time as this is when people go to sleep. However, during the day they will be upbeat and happy and may be louder than normal, due to the fact that they want to make people upbeat and like the fact that their show is so happy and enthusiastic. Wherever they work, Presenters are expected to understand the purpose and format of their station or programme; to be aware of the characteristics of their target audience; and to be knowledgeable about the subject matter of the output they present.
Although presenters have to know all about the different genres of music that they are playing, they are given the name and artist of the song which they are playing, so that they can then forward this information to the listener. They also have a script written for them by the producer of the show and so are given guidelines about what to say, so I wouldn't say that they were multi-skilled. I would, however, say that they were very creative people as they can talk for hours on end about a certain subject that they have been told to talk about, and constantly keep the conversation flowing without there ever being any awkward pauses.

REPORTER
A reporters role within the industry is to collect new material for a good story. If there has been a natural disaster somewhere in the world, then it is their job to travel out there and to find as much information about the disaster as possible. This can include interviewing witnesses about what they saw and experience during the disaster. They can also interview experts in these certain fields so as to maybe reach an answer as to why it happened and why, if any, people died and why they were not prepared for it. The story must be interesting to listen to and involve subjects which the listener will want to learn about, keeping them up to date with the world in which they live in.
I would say that reporters are multi-skilled because they can find many ways in which to retrieve the information they need to make a good story and then present this story to an audience. They know what the listeners will want to hear and they are good at asking questions and getting to know people who they think or know will help them in making a good story.

RADIO PRODUCER
A radio producer is what makes a radio show. It is thier duty to create a show which they think will be interesting and listened to by many. They create scripts for the presenters and, although they tell presenters on what to say, they are rarely heard on the radio show ever. Each producer must be aware about the type of genre to which their radio show is aimed at and so create the show around this. This means that what they depends on the genre, including the script and what is said and spoken about and also the music that is played to the listener. For example, Radio 1 plays up to date music throughout the day and then after 7pm they play a selection of drum and bass and Electronic music. This is because their target audience is based between 16-35. However, a radio station such as Classical FM, will play only classical music, as this is what their listeners have tuned in to listen because that is the name of their station.
Radio producers are very creative people because of the scripts that they produce for hour long shows. Some shows, especially Radio 1, can go on for 3 hours and this is a long time to create a script for. But they do so, and they always succeed in making a good show because that is why these stations are still up and running, because people are listening to the shows that they enjoy, which are written and created by the producer.

RADIO TRAFFIC MANAGER
This job role entails scheduling the times in which advertisments are played throughout the show. Companies pay a great deal of money to certain radio stations in order for their company advert to be aired. This can increase the popularity of a company and allow them to make a bigger profit, especially if the radio station is a popular and well known one, such as Heart FM. Radio stations such as Radio 1, do not advertise during thier shows as they depend on the license fee holders to pay for them to exist and run. However, this role may still be available as they also work on promoting the station for which they work for, such as events like Radio 1's Big Weekend. Wherever they work, Presenters are expected to understand the purpose and format of their station or programme; to be aware of the characteristics of their target audience; and to be knowledgeable about the subject matter of the output they present.
Radio Traffic Managers are very technical people, because they have to create the whole radio show around the advertisments that they have been paid to air. They must know the exact times of songs and how long a slot of speaking is going to go on for in order for them to create a good show which does not run over thier scheduled time.

STATION MANAGER
Station Managers are responsible for the day-to-day running of Radio stations - leading the management team to ensure they meet the key objectives of the station in terms of output, audience, or revenue. Whether Station Managers run music or speech-based stations, they are expected to have a clear understanding of the purpose and format of their station, and the characteristics of their target audience. They help to determine the objectives of their station, and are then expected to communicate these objectives effectively to all staff, providing leadership and motivation to ensure they are met. Station Managers ensure the smooth running of their station, leading the management team and co-ordinating the activities of all the disciplines within the station, including the development of multi-platform content.
The people in these job roles have very good production management as they can create all this information for a show and then inform everyone of this information so that they can follow by the rules given to make the show successful. They must have authority for people to respect them and to listen to their every request, to prevent any mistakes being made.

MARKETING EXECUTIVE
Radio Marketing Executives may be involved in a wide range of activities in order to market the services and products of a radio station, or group of stations, to existing and potential listeners and clients. The aim is to increase brand awareness and loyalty, grow audiences, and attract advertisers.
Examples of what they may do is make campaigns for their company, this could be anything from flyers and leaflets to internet advertising, which is mostly how Radio 1 advertise any gigs they may be having and also on their own radio stations.
The people in this role have very good production management as they must make sure that everyone who they manage is doing thier role in advertising the company that they work for and listening to what the marketing executive is saying and doing it.

PROGRAMME CONTROLLER
Programme Controllers must have a clear understanding of the purpose and format of their station, the characteristics of their target audience and the key business objectives of the station. Their role is to plan programming to meet these objectives, and to oversee the work of programming teams. Programme Controllers work closely with Station Managers, or other relevant personnel, who have overall responsibility for the station, but whose key focus is on sales and maximising revenue. You will only find this job title in commerical radio stations and so therefore will find them on radio stations such as Heart FM because they receive their funding through commercialsl, whereas Radio 1 depends on television licensing to help support them financially.

RADIO NEWS EDITOR
A radio news editors job is to select and identify relevant information that has been gathered by the researchers of the news station. They must select appropriate information to the time slot that they are in so that it is not too graphic or gives too much information of the event for younger listeners to hear and learn about. They must make the stories interesting and stick to fact of what has happened and not opinion.
These people must be very creative in the stories that they produce and put together because they want to keep the audience interested in thier radio station because of the useful information that they give during their news stories.

JOB ADVERTISEMENT ONE

Regional Managing Director

Location:

South West

 

Date posted:

30/05/2012 22:00

Sector:

Media

Company:

Global Radio

Contact:

Georgina Denham

Ref:

Salestarget

Job ID:

53530600

Reporting To: Managing Director, Regions

Location: West region (Exeter, Cardiff, Bristol, Swindon, Gloucester and St Agnes) with significant travel across to the West and to London

THE ROLE

Overall purpose:

The focus of this role is the leadership of a group of Managing Directors to deliver profit and revenue targets for the West Region.

Key responsibilities:

·Develop and implement a regional commercial strategy aligned to the broader “always on 2015” strategy and activities in order to achieve people, customer and revenue targets.

·Develop and manage a network of key regional stakeholders and partnerships to deliver advertising value, earn customer loyalty and drive customer retention.

·Lead the creation of budgets and business plans for the region and make sure that budgets, revenue and profit targets are delivered across all sites.

·Develop and manage strong relationships with the programming, marketing and technology teams so that all stations are operating as one team.

·Drive the consistent application of sales processes and other Company processes across all stations to achieve full compliance.

·Lead and develop a high performing team of MDs who love working for Global Radio.

Key Working Relationships:·Other RMDs and MDs at all Broadcast centers

·Programme Directors

·Broadcast engineering teams

·Regional marketing teams

THE PERSONSkills& Behaviours:

·Self motivated

·Customer focused

·Great communication and influencing skills

·Good at planning and organising

·Great people leadership and management skills

·Great at building strong, effective working relationships

·Personal resilience

·Obsessive about detail

·Analytical and highly numerate

·Good at leading and managing through change

Experience:

·Experience of managing people in geographically dispersed locations

·Experience of developing external networks to build personal and company profile

·Experience of budgeting and forecasting

·Experience of the use of salesforce would be preferable

http://www.salestarget.co.uk/JobSearch/JobDetails.aspx?JobId=53530600 

This is a job advert which I found for the South West of London. They are looking for someone who has good management skills in order to control a big group of people within the industry that I have chosen to research. The main aspect of the job is to create awareness of the radio station and the things that they are advertising so that the company can make a profit in what they are doing and then use this profit income to make their station an even better one. The salary amount for the job has been classed as unspecified and so this would normally mean that you would have to find out at the interview how much you would get paid or it would depend on how mych advertisment you achieved within a day which would contribute to how much money you make and get paid at the end of the working month.

The one main aspect that they are looking for in someone who wants to apply for the job is someone who can easily become friends with other people in their team or the team which they have been asked to work in so that the best possible outcome can wbe produced. They must be confident in order to do this successfully and be able to get thier own opinions and thoughts across and be heard and considered by the rest of the team members.


JOB TITLE NUMBER TWO
Radio Planner x2

Location:

UK

Salary:

£260 - £300 per day

Date posted:

29/05/2012 17:43

Job type:

Contract

Company:

Randstad Technologies

Contact:

Paul Read

Ref:

CWJobs/BBBH131543

Job ID:

53724856

Radio Planner x2

My telecoms client is recruiting two contract Radio Planners. One to work in Central England & Wales and one in the South.

The Radio Planners will be reporting into the Regional ICO Team Lead. This role will ensure all new sites are integrated into the network with an appropriate set of physical and logical configurations. All sites should be optimised to achieve an agreed minimum set of high level KPI's before handover to retained optimisation teams.

Key Responsibilities:

• Preparing initial data-build configuration for new 2G and 3G sites
• Ensure site configuration reflects a pragmatic compromise between coverage objectives for both parents whilst achieving the required capacity requirements and QOS.
• Support the team by proposing and suggesting strategies and improvements to working procedures and processes.
• Support the wider capability of the team by coaching and mentoring staff with less experience to ensure their capabilities, knowledge and strengths are enhanced, and their development needs are met.
• Support the wider team with any technical tips and best practise suggestions
• Optimisation of 3G to 2G intersystem handovers to ensure seamless coverage and call completion success rate KPIs are met.
• Optimisation of site configuration and capacity to ensure blocking KPIs are met.
• Schedule drive tests on new sites and co-ordinate test drive routes as required.
• Analysis of drive test log files, determination of issues and production of changes to resolve those issues
• Build and develop close relationships with parent optimisation departments and ensure the smooth handover of sites.
• Delivery of accurate performance reports/ handover documents to

Essential Qualities:

• Ability to work under pressure to high standards of accuracy
• Proven track record of optimisation activities and delivery against objectives and targets
• Extensive experience in GSM and UMTS technologies
• Good Knowledge of Radio principles
• Analysis of TEMs and ASCOM drive tests
• Strong personal motivation and ability to work under pressure to meet targets and deadlines.
• Common sense and ability to make pragmatic decisions
• Valid UK/EU Driving license
• Use of network statistics tools such as Mycom Proptima
• Use of operations support and change control tools such as AMDOCs or Clarify
• Basic working knowledge of geo-data tools such as MapInfo
• High PC literacy and proficient with Microsoft Excel, Access and PowerPoint.

All that this job requires is described in the job description that is found on the online website. http://www.cwjobs.co.uk/JobSearch/JobDetails.aspx?JobId=53724856 They require someone who, again, is confident and is able to make positive relationships with the people that they work with and in the teams within which they are placed in order to gain the best possible outcomes of the tasks that they are given.

Compared to the last job advertisment, this job allows you to see the salary that you will be getting. It states that you will be getting between $£260-300 a day. This different probably depends on how high up you are ranked within the company and the more you get promoted then the more money you make. Or it could depend on comission, so how much you manage to sell due to advertising.

JOB ADVERTISEMENT NUMBER THREE

Salary: Competitive rates on application
Type: Contract / Temporary 
Location: West London
Security Level: None/Undisclosed
Start: ASAP
Duration: 3 Months
Posted: 23/05/2012 17:48:39
   
Agency Name: Lorien Resourcing Limited

Consultant: Stacey Gillingham
Telephone: 0161 888 2517
Email this consultant
Reference: SC/50128677
To begin with the advertisment gives you the basic information that someone will want to know when looking for a job within the radio industry. This is salary, the type of contract that it is, the location of the job, how long the job is for, when they are due to start and how long the job application has been up. These things are needed to be known so that people can decided whether this is what they are looking for in a job. The salary needs to meet their needs, especially if they have a family or have their own house by themselves, because they need to be able to afford to live and survive. They also want to know how long the post has been up so that they can decided whether they think the job may have already been taken or have had lots of applicants already, which gives them a smaller chance of recieving the job if everyone else has already applied for it before them and may already be having interviews. They also want to know how long they are needed in the job for because they may need to pay rent or save money for something. Or they may be planning to travel and so anything longer than a few months may not be suitable.


 My client is currently looking for an Optimiser/Radio Engineer The successful candidate must have experience and a technical understanding of GSM, GPRS and UMTS network architectures and operation (in particular Nokia BSS and UTRAN and RAN Transmission), knowledge of the GSM and UMTS air interface, propagation models, antenna systems and good understanding of 2G and 3G radio planning principles and optimisation techniques, highly numerate, demonstrating an analytical approach to all tasks, able to extract meaningful and valid results from large quantities of data and must have strong interpersonal skills and be able to influence, coach and advise on performance management issues across various levels of management, including ATS, incident management and Operational Delivery. It would also be beneficial to have experience within the telecommunications industry. The role will involve producing radio plans, managing special event design, producing reports and maximising radio network quality.
This is initially a 3 month contract position based in West London. To apply for this position or to find out more please send your CV into stacey.gillingham@lorien.co.uk or contact Stacey on 0113 200 2255 today

http://www.securityclearedjobs.com/Jobs/Optimiser-Radio-Engineer_West-London_131496.aspx

The job then gives a description of what the job entails and what skills and qualifications they are looking for in someone who may be interested in applying for the job. They give relevant contact details so that it is easy for a viewer of the applicant to call up and ask for an interview or to ask more details about what they are applying for.